Once connected to Xbox Live, customers could purchase additional titles by using a credit card, or download a limited trial version of a game. To generate greater publicity for the service, the disc was also distributed with special issues of the Official Xbox Magazine and as part of the Forza Motorsport Xbox console bundle The service launched with six titles and expanded its library to twelve titles by the end of the year. It was sent by mail on a disc that also contained a free version of the Ms. The XBLA software was obtained by ordering it on Microsoft's website.
The Xbox Live Arcade service was officially announced on May 12, 2004, at Microsoft's E3 press conference by Bill Gates and launched on November 6, 2004, for the original Xbox game console.
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